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Envisioning Tourism 3.0 Ltd. foresees a progressive shift in the tourism development strategies towards a more human centric focus, empowering all stakeholders to actively participate and contribute through open innovation in shaping destination collaborative business models with a human spirit driven mission, offering life-changing experiences which in turn generate compelling stories that boost a new powerful marketing system.

The key value proposition of developing the Tourism 3.0 concept is to integrate the social and environmental mission into the business models, contributing to creating positive impacts in these areas, while optimising the marketing system through the association of the brand with these values and the alliance with partners  working in these areas, which help us to reach new target audiences and contribute to reducing operating costs.

Read more about the “Vision of tourism 3.0

Mission & Goals

Envisioning Tourism 3.0 Ltd. was founded to foster and inspire a progressive shift in the destination models, management and marketing systems towards a more collaborative and integrative approach that leverages the collective intelligence and creativity to constantly improve the destination competitiveness and marketing effectiveness through a new value proposition based upon a human spirit driven mission to address the stakeholders concerns. For such purposes, there are many goals to be accomplished:

  • Inspire new tourism developments driven by collaboration among local stakeholders to accomplish missions addressing issues related to poverty alleviation, environmental sustainability and socio-cultural transformation.

  • Foster collaboration within mission driven destinations to develop powerful business models which boost their marketing system and mission accomplishment.

  • Develop innovative tourism management systems to tackle the new challenges derived from increasing rivalry and other changing competitive forces.

  • Foster transformation towards a mission driven tourism development appealing to the new wave of creative tourists’ human spirit.

  • Envision innovative approaches on how tourism destination models may embrace the new social and business trends encompassed under the Vision of Tourism 3.0


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